In the 1970’s, when Mitchell Binder – designer and owner of King Baby Studio – was a teenager, he and his mother moved from Jackson, Mississippi to Los Angeles. It was when music reflected a new spirit of idealism, and new found freedoms. Musical artists like Hendrix, Joplin and The Dead ruled the airwaves. As Mitchell puts it it was the ‘summer of love’ and my mind was officially blown.

At 15, Mitchell became a jeweler’s apprentice and shortly thereafter began designing on his own. With his trademark, charismatic personality, he soon made the right contacts and quickly became the ‘go to jeweler’ for both Hollywood and rock stars. His fans ran the gamut from Liz Taylor to the rock & roll royalty of the era. The biker crowd soon caught on, requesting personalized jewelry and buckles. Being an avid biker himself, Mitchell has always considered the origin of his company “half rock & roll and half outlaw biker".