Fred Joaillier or Fred Paris, was founded in 1936 by Fred Samuel, a Parisian jeweller known for his innovative designs. The brand gained popularity for its timeless and elegant jewellery pieces, particularly its iconic Force 10 collection featuring a nautical-inspired cable motif. Fred Paris became synonymous with luxury and style, attracting a prestigious clientele over the years. The brand's craftsmanship and attention to detail set it apart in the world of high-end jewellery. Fred Paris continued to expand its collections, offering a blend of classic sophistication and modern flair in its designs. Today, Fred remains a respected name in the jewellery industry, celebrated for its exquisite creations that reflect a rich heritage of creativity and craftsmanship.