The Italian jewelry house Faraone has over a 160-year long history which began in 1856 in Florence. Consistently making luxury pieces by interpreting the client’s dreams into works of jewelry art, the company acquired a great reputation of the “family jeweler”. After World War I, Faraone opened their first salon in Milan. It was a right move as the Milanese admired Faraone's style. Since the 1960s the House’s business has been thriving. Faraone is known as the former jeweler of Italy’s royal Savoy family and opera diva Maria Callas. However, their regular clients know Faraone’s service as all-rounded. Besides selling luxury jewels, the company offers jewel exchange and auction sales.

In the 1960s the Settepassi family, well-established and highly respected Italian jewelry experts, took over the brand’s leadership. Under their guidance Faraone started to work closely with Tiffany & Co. This partnership lasted from the 1980s to 2001. Today the House is independent again. Being helmed by Cesare Settepassi, the company returned to their roots of making high-end jewelry with a customer-oriented, family-owned store’s approach. Today Faraone offers ready-to-wear collections for younger clients, an unprecedented move in the sophisticated jeweler’s history.